Free checklist · about 30 minutes

Is AI recommending your business? Ten checks to find out.

When customers ask ChatGPT, Claude, Gemini, Perplexity or Copilot who to call, most answers name three businesses at most. This free checklist shows you whether you're giving those assistants what they need to name yours, and what to fix first.

What you'll check

  • Ask the AI about yourself. The two questions that show what five assistants already believe about you.
  • One true set of details. Why "Smith & Sons" and "Smiths Plumbing" can look like two businesses to a machine.
  • Your Google Business Profile. The settings that matter most for Google's AI answers and Gemini.
  • The ten-minute listing that feeds Copilot and, often, ChatGPT
  • The free listing behind Apple Maps and Siri
  • The "stranger test" for your homepage
  • The page structure AI assistants find easiest to match
  • Reviews: what helps, and what can get you in trouble
  • Where being mentioned counts most
  • The website setting that can hide you from AI search completely

Why it works

AI assistants don't guess. They check.

Before an assistant recommends a business, it runs a live search and reads your listings, your website, your reviews and what other people say about you. Then it cross-checks the lot.

Every check on this list is something those assistants look at, and every one is something you control. No tricks, nothing technical you can't hand to your web person, and nothing that costs money.